I'm Tracy, an experienced Senior Product Designer specializing in creating excellent user experiences for both desktop and mobile platforms in B2B/B2C settings. I excel at solving complex customer problems, turning ideas into visually stunning designs and leading UX projects with mentorship expertise.
PROFESSIONAL HIGHLIGHTS:
As a Senior Product Designer at Custom Ink, I led the transformation of Group Ordering, Fundraising, and Online Stores, achieving a remarkable 26% YoY growth, and I played a pivotal role as the Lead UX designer for a self-serve content management platform. At GoCanvas, I spearheaded the design of a self-serve COVID-19 screening product, surpassing revenue forecasts and bringing a product to market in less than 2 months. I also championed the development of a visual design system, showcasing a consistent talent for enhancing user experiences and translating complex ideas into visually compelling designs.
In my roles as a seasoned Senior Product Designer, I've consistently demonstrated a strong proficiency in design systems. At Custom Ink, I played a key role in defining and implementing a modern UI and visual design language, culminating in the creation of a comprehensive design system, Pigment. This initiative significantly enhanced the cohesiveness and efficiency of the entire Custom Ink product ecosystem, fostering streamlined workflows for design and engineering teams.
Moreover, at GoCanvas, I championed the development of Foundry, a visual design system and component library, reducing prototyping time and ensuring a consistent and efficient design process. My commitment to maintaining and contributing to design systems underscores my dedication to delivering high-quality and cohesive user experiences.
I've consistently driven tangible business impact through strategic and user-centric design. At Custom Ink, I led the transformation of Group Ordering, Fundraising, and Online Stores, achieving a remarkable 26% YoY growth and heightened customer satisfaction. My leadership in designing a self-serve COVID-19 screening product at GoCanvas exceeded revenue forecasts, contributing to a revenue surpassing 2x the forecasted amount. Additionally, I spearheaded the creation of a new user onboarding experience at GoCanvas, resulting in a significant 65.6% increase in trial-to-download and an 8.1% lift in trial-to-purchase. These achievements underscore my commitment to delivering results-driven design solutions.
I've played a crucial role in mentoring and developing design talent throughout my career. At Custom Ink, I served as a mentor for a cohort of UX Design Interns, providing guidance on fundamental principles of user experience and supporting them through the entire design process. Additionally, I offered professional mentorship to two Associate-level designers, collaborating with them on significant projects such as the refresh of the corporate homepage. My commitment to fostering professional growth and knowledge-sharing underscores my belief in the importance of mentorship in cultivating a strong and skilled design team.
Armed with a foundation in Graphic Design from my time at HP and fortified by a Master's degree in Graphic Design in 2018, I am a steadfast advocate for pixel-perfect design. My commitment extends to preserving visual unity across products, achieved through the implementation of design systems and a cohesive visual design language. At Custom Ink, I played a pivotal role in orchestrating a refresh of the corporate homepage, demonstrating my ability to elevate the visual identity of a brand. Recognizing the vital role of visual and UI design in the broader product design process, I consistently champion the importance of a visually compelling and unified user experience.
User-First Design
Tracy puts the user’s needs and behaviors at the forefront of her design while creating sleek, beautiful, and intentional products.
Bailey Light, Senior Communications Specialist at NASA13
YEARS OFDESIGN EXPERIENCE
4
INDUSTRIESWORKED IN
1
MASTERS DEGREEIN DESIGN
3
DESIGN SYSTEMSWORKED ON
From giving life to personas and customer journey maps to diving into the exciting realms of qualitative and quantitative research, I’ve learned that the secret sauce to awesome design lies in a rock-solid research foundation.
I believe design is like a good recipe—it’s not just about the ingredients (form), but also how everything comes together (function). By using iterative design to craft wireframes and prototypes, I’m all about making design an enjoyable journey.
I have a passion for creating stunning yet user-friendly sites, apps, and product interfaces. Armed with a graphic design background, I’m on a mission to infuse a touch of modern elegance and a clean, sleek vibe into everything I create.
Familiar with the aesthetics of iOS and Google’s Material Design, I create experiences for app-based products. While I’m no engineer, to work seamlessly with developers, I’ve taken a spin with Apple’s Swift language and also tried my hand at crafting my own Android app to control electronics at home.
I turn prototypes into lively experiences that spark joy in users. Whether I’m adding a dash of magic for a user test, or jazzing up the hero section in my Custom Ink homepage redesign work, I believe in infusing every pixel with playful motion, because life’s too short for static designs!
I bring products and brands to life with cohesive visual design languages. By diving into the nitty-gritty of design details, I’ve mastered the art of crafting design systems that stay in sync across the entire product experience. Think of it like the secret sauce for a consistently awesome customer journey.
This is only a sampling of my most recent design work and case studies.
To check out more of my other professional work, take a look at my full portfolio.
I was constantly impressed by [Tracy's] ability to deliver high-caliber, impactful designs, that are the perfect balance between form and function. She brings a practical approach to design...I could always count on her to ensure we didn't adversely trade off user experience for the speed of delivery. You won’t find many designers like Tracy.
[Tracy] is a talented UX designer who wowed teammates with her ability to think critically and challenge the status quo of the organization. Tracy is a wonderful teammate who can positively influence the culture of a team. She helped to shape our team rituals [and]...supported the larger UX team by helping newbies onboard, mentoring junior designers, being our chief social chair, and caring for the team.
[W]orking alongside Tracy makes delivering user-friendly interfaces simple. Her technical proficiency with Figma results in design handoffs that are easy to implement accurately...Tracy stands out not only for her technical expertise but also for her effective collaboration and personal agency. She would regularly connect with engineers to identify improvements in ways of working and her own processes.
[Tracy's] ability to blend user-centric principles with aesthetic appeal is remarkable. Tracy consistently delivered exceptional work on multiple projects I worked with her...[and her] dedication to thorough research sets her apart. Her talent for gathering and analyzing user feedback significantly contributed to project success. She's not only a technical expert but also a collaborative team player, fostering a creative and productive work environment.
Creative, detail-oriented and elegant are all words I'd use to describe Tracy's skillset. In the time I've managed her at GoCanvas, she's been an exceptional designer for our product suite. I highly recommend her to anyone looking for a broad UX and UI designer and would welcome the opportunity to work with her again. She's an absolute pleasure to partner with and is adept at bringing the entire experience to life.
Tracy is a unique breed of UX/UI designer. She has the innate ability to design beautiful interfaces while ensuring she keeps the UX of the designs in mind...What makes Tracy a unique designer is that she is easily able to switch from UI to UX and back to UI, all without losing her quality of work...I have no qualms of recommending her to be part of any team that needs a leader.